The most likely Justin Menendez you are searching for is a Florida-based fishing content creator who runs the brand jmfishco, maintains an active YouTube channel (created March 18, 2016), and holds an ambassador relationship with Suzuki Marine USA. That is the Justin Menendez who generates the most search activity around net worth questions in 2026. His estimated net worth sits in the range of $50,000 to $200,000, with low-to-moderate confidence, for reasons explained in detail below.
Justin Menendez Net Worth: Estimate, Income Sources, and Method
Carlos Reyes
27 Mar 2026
Which Justin Menendez are we actually talking about?
There are at least two or three individuals sharing this name who surface in public records. The Suzuki Marine ambassador and fishing content creator based on Florida's East Coast is the clearest public-facing figure with verifiable professional context. A separate Florida corporate filing, "JUSTIN MENENDEZ INC" (Hialeah, FL), was registered December 7, 2020, went into effect January 1, 2021, and was administratively dissolved September 23, 2022. Whether that entity belongs to the fishing creator or to a completely different person with the same name is not confirmed by the available public records. Additionally, a newer entity, "JUSTIN MENENDEZ STUDIO, LLC," was incorporated November 11, 2025, with a principal address in Tallahassee, FL, and is currently listed as active. A personal site at justinmenendez.com also exists but does not immediately clarify whether it belongs to the fishing creator or yet another individual.
For this article, the financial profile focuses on the jmfishco fishing creator, since that is the identity supported by the most traceable, public-facing professional documentation including the Suzuki Marine ambassador bio, a multi-platform content operation, and documented sponsorship disclosures on video pages.
Estimated net worth range, and how confident we are
Best estimate as of early 2026: somewhere between $50,000 and $200,000 in accumulated personal net worth, with moderate uncertainty at both ends. That range reflects what a mid-tier niche content creator with active brand sponsorships, merchandise, and a multi-year channel history could plausibly accumulate after taxes, living expenses, and business costs in Florida. It is not a high-confidence number.
Sites like StarStat peg a figure around $63,202 as of early February 2026, but that number is derived entirely from YouTube channel performance metrics, not from any audit of personal assets or liabilities. SocialBlade similarly publishes "estimated earnings" tables based on platform data. Both are useful as rough income proxies but should not be mistaken for a full personal net worth calculation. Real net worth requires subtracting liabilities, accounting for taxes, and factoring in off-platform income and assets, none of which are publicly disclosed by this individual.
| Source | Estimate Type | Figure / Range | Confidence |
|---|---|---|---|
| StarStat (via channel analytics) | YouTube earnings proxy | ~$63,202 (through Feb 2026) | Low — income proxy only, not personal net worth |
| SocialBlade | Platform earnings estimate | Not publicly specified | Low — indirect platform metric |
| This site's research-based estimate | Triangulated net worth range | $50,000 – $200,000 | Low-to-moderate — fragmented public data |
How he earns: the income streams behind the number
Justin Menendez's income almost certainly comes from several sources that are typical for niche outdoor content creators at his level. These are not guesses; they are each supported by specific public evidence from his own channel and brand pages.
- YouTube ad revenue: The channel was created March 18, 2016, giving it a decade-long runway for AdSense earnings. Niche fishing content typically generates lower CPM rates than lifestyle or finance content, but dedicated audiences tend to watch longer, which helps.
- Brand ambassador relationship with Suzuki Marine USA: This is documented on Suzuki's own site. Ambassador deals in the marine/outdoor space typically include a combination of product supply, travel support, and cash fees. The specific financial terms are not public.
- Channel sponsorships: Video descriptions include disclosed sponsor brands and links, which is consistent with paid integration deals paid per video or per campaign cycle.
- Merchandise: The jmfishco.com storefront is referenced in video pages as a dedicated merch channel, which adds a direct-to-consumer revenue layer beyond platform monetization.
- Affiliate income: An Amazon storefront reference appears in sponsor disclosures, suggesting affiliate commission income from product recommendations.
- Additional platforms: Twitch, Facebook, Instagram, and TikTok are all referenced, meaning ad share and creator fund income may come from multiple platforms simultaneously.
None of these streams individually suggest high earnings, but combined over a ten-year content career, they form a reasonable basis for the low-to-mid six-figure range. The fishing niche is smaller than gaming or lifestyle content, which caps the ceiling, but brand loyalty in the outdoor space is strong, which supports recurring sponsor relationships.
Career milestones that shaped his financial picture
The YouTube channel launch in March 2016 is the earliest verifiable financial anchor point. A content creator who has maintained an active channel for a decade in a niche category like Florida fishing has almost certainly built up at least a modest subscriber base and recurring ad income. The Suzuki Marine ambassador relationship is the most significant documented business milestone because it signals that at least one major marine industry brand considered his audience reach and content quality worth a formal, ongoing partnership investment.
The incorporation of JUSTIN MENENDEZ INC in Hialeah, FL in December 2020 is worth noting as a potential milestone in formalizing his business activity, though the entity was administratively dissolved less than two years later in September 2022. That timeline is common for small content creator LLCs or sole-proprietor structures that get reorganized or abandoned as business needs change. The newer JUSTIN MENENDEZ STUDIO, LLC, registered in Tallahassee in November 2025, suggests renewed or expanded business structuring activity as recently as four months ago.
Merchandise through jmfishco.com and the multi-platform presence (Twitch, TikTok, Instagram, Facebook) represent more recent expansion efforts that, if maintained consistently, could gradually increase the income base over time.
Expenses, liabilities, and things that could shrink that number
No publicly documented liabilities, lawsuits, liens, or bankruptcies tied clearly to this specific Justin Menendez have surfaced in the research. That is not confirmation that none exist; it simply means targeted court record and lien searches by name, date of birth, and Florida county have not been conducted to completion.
On the expense side, a fishing content operation has real costs that eat into gross income. These include boat ownership and maintenance (the Suzuki Marine bio references an East Cape EVO with a Suzuki 90 outboard, which is not an inexpensive setup), travel, camera and editing equipment, fuel, fishing gear, and business filing costs. Florida has no state income tax, which helps, but federal self-employment taxes and platform fees still apply. Anyone building a net worth estimate from raw channel earnings without accounting for these costs will significantly overstate the real number.
The administrative dissolution of JUSTIN MENENDEZ INC in 2022 could indicate a period of reduced business activity, restructuring costs, or simply administrative non-compliance (a very common reason for Florida LLC dissolution that does not necessarily imply financial distress). Still, it is a data point worth noting.
How this estimate was built, and what you should know about it
This site builds net worth estimates by cross-referencing verifiable public information rather than simply trusting aggregator calculators. For Justin Menendez specifically, that means: starting with identity confirmation via the Suzuki Marine ambassador bio (a credible brand-published source), triangulating income streams through sponsor disclosures and platform analytics tools like SocialBlade, and cross-checking business activity through Florida public filings on Sunbiz. None of these individually give a complete financial picture. Together, they set a defensible floor and ceiling for an estimated range.
What this methodology cannot capture: private savings, real estate holdings not tied to a business entity, personal investment accounts, income from off-platform consulting or appearances, or any undisclosed liabilities. For a creator at this level, those gaps can be meaningful. This is why the confidence level stays low-to-moderate even with a multi-source approach. This is the same honest limitation you will find when researching other figures in the content-creator space, where public financial disclosure is minimal compared to, say, Bob Menendez's net worth, which is subject to public ethics filings as a former U.S. Senator.
How to verify updates and find the latest figures
Net worth estimates for content creators shift with audience growth, new brand deals, and business changes. Here is a practical process to stay current on Justin Menendez's financial picture if you want to track it over time.
- Check SocialBlade periodically (socialblade.com) for updated YouTube subscriber counts and estimated monthly earnings. These are channel-level proxies, not personal net worth, but they show trajectory.
- Search Sunbiz (search.sunbiz.org) for JUSTIN MENENDEZ STUDIO, LLC to confirm whether the newly active Tallahassee entity remains in good standing or has been updated with new registered agent or address information — either can signal business activity changes.
- Monitor jmfishco.com and the channel's video descriptions for new sponsor disclosures. New brand partnerships indicate income stream additions.
- Search Florida court records (myeclerk.com for Miami-Dade, or the relevant county) using his name for any lien, judgment, or civil filing activity that might indicate liabilities not yet captured in this estimate.
- Check the Suzuki Marine ambassador page to confirm whether the relationship is still active. Losing a primary brand partner would be a downward financial signal.
- For aggregator sites like StarStat, treat their figures as floor estimates for channel earnings only, not as a ceiling or complete net worth.
The honest reality with someone at this level of public profile is that the data will always be incomplete. Unlike entertainers or athletes whose contracts and deals get reported by trades and media outlets, a niche Florida fishing creator's income is largely private. That does not make the estimate useless. It just means you should treat the $50,000 to $200,000 range as a reasonably supported approximation, not a verified audit, and revisit it as new public information becomes available.
FAQ
Is the $50,000 to $200,000 range a verified net worth number?
No. It is an estimated accumulated net worth range built from publicly visible signals like channel history and sponsorship context, it does not include a confirmed balance sheet of assets and liabilities, so treat it as an approximation rather than a verified calculation.
Could “estimated earnings” from YouTube tools be mistaken for personal net worth?
Yes. Platform earnings estimates usually reflect gross creator revenue before taxes, equipment costs, travel, shipping, platform fees, and other business expenses. Net worth is what remains after liabilities and long-term asset accumulation, which these tools typically do not measure.
How can I tell if the net worth results refer to the fishing creator or a different Justin Menendez?
Use identity anchors that are specific, like jmfishco and the Suzuki Marine ambassador role tied to the Florida fishing niche. If a source only says “Justin Menendez” without matching those business identifiers, it may refer to another person with the same name.
Does the existence of “JUSTIN MENENDEZ INC” and “JUSTIN MENENDEZ STUDIO, LLC” mean the creator owns those entities?
Not necessarily. The article notes the connection is unconfirmed. Corporate records confirm existence and status, but they typically do not prove who the beneficial owner is without additional documents, so you should avoid assuming entity ownership equals personal net worth.
Why might the net worth estimate change after 2025 if the LLC became active?
A new or restructured business can change income routing, expense write-offs, and how revenue is recorded. Even if total lifestyle spending stays similar, net worth estimates can shift because documented activity may increase or because liabilities and tax treatment differ.
What expenses most commonly inflate creator “earnings” but reduce real net worth?
Boat and outboard maintenance, fuel, travel for fishing spots, camera and editing hardware upgrades, shipping inventory for merch, and self-employment taxes are common. If an estimate ignores these, it will often overstate what translates into accumulated personal wealth.
Is it possible Justin Menendez’s true net worth is outside the $50,000 to $200,000 band?
Yes. The public record may miss private savings, real estate not held in a business name, investments, off-platform consulting or appearances, and any undisclosed liabilities. Those missing items can be large enough to move the true figure above or below the range.
How should I treat merger or dissolution dates for the older INC entity?
Administrative dissolution often reflects paperwork or compliance issues, not necessarily inability to pay debts. Still, it can signal a period of reduced activity or reorganization, which can temporarily lower revenue visibility and affect how conservative you should be with estimates.
If no liens or lawsuits show up, does that mean net worth is definitely positive and debt-free?
Not definitively. Absence of results from targeted searches does not guarantee there are no liabilities, it may simply mean searches were incomplete by county, name variants, or date filters. Net worth could still be affected by personal debt not captured in public records.
What’s the best next step if I want to update the estimate reliably over time?
Track new, verifiable updates rather than recalculating from earnings alone. Watch for changes in sponsorship announcements, merch business activity, consistent evidence of new revenue streams, and any public business filings that tie to the same identifiers, then reassess whether the earlier range still fits.